Are you a self-published author struggling to keep up with your social media and email marketing? Do you feel overwhelmed by the thought of planning months’ worth of content? Join this practical, hands-on webinar where Sarah Oldman, the creative force behind Author Services by Sarah, will walk you through an easy-to-follow process to plan 3-12 months of engaging content in just 1-2 hours. No more second-guessing or scrambling for ideas! During the session, she will share a powerful reusable handout that simplifies your planning. Together, going step-by-step, she will demonstrate how to map out your content calendar for maximum impact—whether you’re launching a new book, growing your readership, or simply staying consistent.
What you’ll get: A practical handout to use over and over for future content planning.
Real-time guidance as Sarah plans her content alongside you.
Tips for balancing promotional posts with value-driven content.
Strategies to repurpose and schedule content efficiently.
By the end of the session, you’ll have a fully planned content calendar, and a simple, repeatable process to use whenever you need to plan future content. Don’t miss this opportunity to simplify your content creation and free up more time to do what you love—writing!
1:30 – The Power of Movement in Videos: Discover why movement is the secret ingredient to keeping social media audiences engaged and how you can effectively integrate it into your content.
6:45 – Crafting Book Launch Events: Learn the art of captivating your audience with tailored emails for book signings and launches, ensuring your event resonates well.
12:10 – Repurposing Reels Across Platforms: Save precious time by cross-posting content. Sarah explains why you’re not losing impact by using the same material across different platforms.
17:50 – Balancing Writing and Social Media: Find out how to prioritize your writing while maintaining an active social media presence, with tips for smart cross-posting and occasional platform-specific content.
25:30 – Email Campaigns and Reader Engagement: From planning six months of email content to nurturing reader relationships, discover the keys to keeping your audience engaged through creative campaigns.
33:15 – Tips for Faceless Social Media Posts: If you’re camera shy, Sarah shares innovative ways to connect with your audience without stepping into the frame.
45:30 – Content Planning Wireframe: Learn how to create a reusable content blueprint that ensures you stay organized and consistently engaging.
52:00 – Leveraging Seasonal Content: Use themed promotions and seasonal content to captivate readers and potentially boost your revenue.