Sell Direct: A Complete Guide to Selling Books Direct for Authors - Starts September 14

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The Curriculum

 

Six weeks. Six live sessions. One complete direct sales business — built by you.

 
WEEK 01
Foundation & Store Setup
Shopify configuration, domain, payment processing, BookFunnel integration, and your first product live.
WEEK 02
Product Pages & Conversion Copy
Writing product descriptions, series pages, bundle offers, and reader-facing copy that sells.
WEEK 03
Email Capture & Automation
Opt-in sequences, welcome series, post-purchase automation, and reader segmentation.
WEEK 04
Traffic Strategy & Paid Ads
Facebook Ads fundamentals for authors, audience targeting, ad creative, and first campaigns live.
WEEK 05
Analytics & Optimization
Reading your Shopify and ads dashboards, identifying winners, killing losers, and scaling what works.
WEEK 06
Scaling & Sustainability
Building a repeatable launch playbook, long-term ad strategy, and the systems to run this without burning out.
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