Amazon ads, love them or hate them? However you feel about them, join us on this interactive webinar where Teddy Smith, founder of Publishing Performance, will show you how you can use AI to set and forget your amazon ads. Publishing Performance is for you if:
~ You’re sick of wasting time and budget on ads that just aren’t converting
~ The thought of running advertising campaigns stresses you out
~ You don’t have time to unravel the complexity of advertising and marketing
~ You want to get your time back so you can focus on the thing you actually like doing – writing your books!
[00:00:00] – Start of webinar, icebreaker discussion about Amazon ads challenges
[00:03:14] – Introduction of Teddy Smith and overview of webinar
[00:05:02] – Beginning of main presentation, Teddy starts sharing his screen
[00:05:28] – Discussion of common challenges with Amazon ads
[00:07:16] – Explanation of how Amazon’s algorithm works
[00:17:02] – Discussion of Amazon’s ranking factors
[00:22:14] – Coverage of advertising objectives
[00:25:32] – Explanation of automatic vs manual targeting
[00:31:11] – Breakdown of important Amazon ads metrics and data
[00:34:11] – Introduction of Publishing Formants software
[00:41:27] – Overview of main benefits of the software
[00:43:41] – Start of Q&A session
[00:54:04] – End of webinar