What to Expect From Our Weekly Webinars (And How to Get Real Value From Replays)

Live Q&A, real experts, no fluff — here’s how our weekly webinars work and how to actually use what you learn.

Our weekly webinars are free, practical, and built for authors who need answers they can use immediately. Show up live when you can. Watch the replay when you can’t. Either way, you should leave with a next step you can take without a full personality change.

You can browse upcoming sessions and replays here: Weekly webinars + replays

What a webinar is for (and what it’s not)

A webinar is for getting unstuck on a specific problem.

It is not a full course. It is not a motivational pep rally. It is not a two-hour detour into someone’s origin story.

If you come in with one clear problem, webinars are ridiculously useful. If you come in “to learn more about marketing,” you’ll walk out with notes you’ll never open again.

What happens when you attend live

You get a focused topic, an expert who teaches the topic, and a Q&A that lets you apply it to your real situation.

That Q&A is the reason to attend live. It’s also the part most people waste by asking questions like, “How do I market my books?”

That question has no answer. It’s like asking, “How do I do food?”

Here’s what works instead.

The one-minute prep that makes webinars worth your time

Before the webinar starts, write your question in this format:

“I’m trying to . I’m stuck at . I need help deciding __.”

Examples:

  • “I’m trying to set up a welcome email sequence. I’m stuck on what to send after the freebie. I need help deciding the order.”
  • “I’m trying to pick an email platform. I’m stuck between two options. I need help deciding which fits a small list and simple automation.”
  • “I’m trying to run ads without lighting money on fire. I’m stuck on what I should track first. I need help deciding what matters in week one.”

That’s it. One sentence. You are allowed to be direct.

If you want to be extra prepared, bring three tiny details:

  • What platform/tool you’re using
  • What you already tried
  • What “success” looks like for you

You don’t need to tell your life story. Save that for your memoir (which I assume will be excellent).

How to watch replays without turning them into “homework you feel bad about”

Replays are where most busy authors live. They’re also where most busy authors collect a shame pile of tabs.

Here’s the replay rule that keeps this from becoming another thing you avoid:

Watch with a job to do

Pick one job before you press play:

  • “Choose a tool.”
  • “Outline the workflow.”
  • “Fix the part that keeps breaking.”
  • “Decide what to do next week.”

If you can’t name the job, pick a different replay. The internet is not short on content. You don’t need to watch something just because it exists.

Take notes that lead to action

Skip the full transcript notes. Take three bullets:

  • One thing you’re going to do
  • One thing you’re going to stop doing
  • One thing you need to look up or ask about

That’s enough to move. Anything beyond that is you auditioning for a productivity video.

Do one small follow-up immediately

When the replay ends, spend 10 minutes doing the first step.

Not the whole project. The first step.

Examples:

  • Create the checklist doc.
  • Open the tool and find the setting they referenced.
  • Draft the subject lines.
  • Write the workflow steps in plain English.
  • Post your follow-up question in the community.

Ten minutes is short enough to be realistic and long enough to break the “I watched it so I basically did it” trap.

When you should use something else instead

Sometimes the right answer is “this isn’t a webinar problem.”

Use a product tour when your brain is stuck because the tool interface is a maze:
Product tours (Tech Tools)

Use a book club summary when you want the big idea and you do not want the 300-page assignment:
Book Club Summaries

Use a course when you want the whole system, start to finish:
Course marketplace

Webinars are best when you want clarity and next steps. Courses are best when you want depth. Product tours are best when you want “show me where the button is.” Book club summaries are best when you want the idea without the time tax.

What to do after a webinar if you still feel stuck

If you watched a webinar and you’re still stuck, that usually means one of two things:

1) You need to make a decision you’re avoiding.
2) You need someone to look at your specific setup and tell you what to do next.

That’s what the community is for.

Post the smallest version of your problem:

  • What you’re trying to do
  • Where you got stuck
  • What you tried
  • What you want to happen

Support details live here: Support


Start Here (use this if you’re brand new)

Quick-start plan (15 minutes total):
1) Pick one webinar replay that solves a current problem: Weekly webinars + replays
2) Watch one product tour for a tool you already use: Product tours (Tech Tools)
3) Read one book club summary and steal one idea for this week: Book Club Summaries

Ready to jump in?

See upcoming sessions and replays here: Weekly webinars + replays

If you don’t have an account yet, register here: Create your free account